FAQs

Q: Are you an agency?

Nope. Agencies orbit from the outside. We embed. We sit in your meetings, learn your culture, and operate as part of your team. We’re inside, where the real work happens.

Q: So you’re consultants, then?

Not unless consultants have started shipping work instead of binders. We’re operators. We lead from the inside, shoulder-to-shoulder with your team. We don’t just hand you a binder of recommendations — we help you run the plays.

Q: What does a Fractional CMO actually do?

We set the direction, lead the team, wrangle the vendors, and keep marketing momentum from stalling. In short: everything you’d expect from a CMO, minus the full-time salary.

Q: Do you also handle execution?

Sometimes. Our extended network of creative and tech pros can build, write, design, and deploy — when you need it. But here’s the thing: because our network is distributed and freelance by design, we’re not compelled to keep them busy. If your in-house team or current partners are better suited, great — we’ll happily lead them instead. We’re your CMO first, your production crew only if and when you need one.

Q: Will you work with my existing agency or partners?

Gladly. We don’t show up to replace people — we show up to align them. If you’ve got the right folks in place, we’ll make sure they’re humming. If you don’t, we’ll help you find the right ones.

Q: How do you keep us moving?

Cadence. We stay close to the work with regular check-ins — long enough to get stuff done, close enough to keep it sharp. It’s how momentum compounds and velocity builds. No drift. No stall-outs. Just steady forward motion.

Q: What if things change midstream?

Then it’s just another Tuesday. Markets shift. Priorities change. We adjust and keep the machine running. Rigidity breaks; flexibility compounds.

Q: Can you help us with AI?

Yes — but not the gimmicky way. We bake AI into workflows where it adds velocity. Think fewer bottlenecks, smoother processes, and hours saved. No shiny-toy experiments.

Q: Where do you work?

Portland’s home base, but we work everywhere. Remote, hybrid, on-site — we slot into your rhythm. Momentum travels well.

Q: How much does it cost?

Depends on the engagement. Fractional CMO is typically a retainer (starting as low as $500/mo for bi-weekly calls). Advisory sprints run 60–90 days. Project execution is scoped. No bloated retainers, no mystery invoices. Just the right model for the right need, priced to move the needle.