FAQs

Q: What does a Fractional CMO actually do?

We set the direction, lead the team, wrangle the vendors, and keep marketing momentum from stalling. In short: everything you’d expect from a CMO, minus the full-time salary.

Q: Do you also handle execution?

Sometimes. Our extended network of creative and tech pros can build, write, design, and deploy — when you need it. But here’s the thing: because our network is distributed and freelance by design, we’re not compelled to keep them busy. If your in-house team or current partners are better suited, great — we’ll happily lead them instead. We’re your CMO first, your production crew only if and when you need one.

Q: Will you work with my existing agency or partners?

Gladly. We don’t show up to replace people — we show up to align them. If you’ve got the right folks in place, we’ll make sure they’re humming. If you don’t, we’ll help you find the right ones.

Q: How do you keep us moving?

Cadence. We stay close to the work with regular check-ins — long enough to get stuff done, close enough to keep it sharp. It’s how momentum compounds and velocity builds. No drift. No stall-outs. Just steady forward motion.

Q: What if things change midstream?

Then it’s just another Tuesday. Markets shift. Priorities change. We adjust and keep the machine running. Rigidity breaks; flexibility compounds.

Q: Can you help us with AI?

Yes — but not the gimmicky way. We bake AI into workflows where it adds velocity. Think fewer bottlenecks, smoother processes, and hours saved. No shiny-toy experiments.

Q: Where do you work?

Portland’s home base, but we work everywhere. Remote, hybrid, on-site — we slot into your rhythm. Momentum travels well.

Q: How much does it cost?

Depends on the engagement. Fractional CMO is typically a monthly retainer. Advisory sprints run 60–90 days. Project execution is scoped. No bloated retainers, no mystery invoices. Just the right model for the right need, priced to move the needle.